Private details go public
23/06/2008
Businesses are giving out confidential and personal details about customers to third parties in a drive to boost sales, an internet security firm claims.
StrongMail said a fifth would give out credit card information and 7% would disclose customers' sexual orientation.
About 60% of the survey of marketing and data protection executives at 900 firms said they had had a data breach in which customer information was lost.
Nearly 90% of these said the incidents had not been reported to customers.
The survey of marketing and data protection executives also found that some marketing professionals were prepared to give out personal data.
